Google Tag Manager

Google Tag Manager was built in 2012 to overcome your website’s tracking challenges. Since then, GTM has become the de facto standard for onsite script management, integrating with every aspect of online website tracking.

GTM empowers your:

  • analytics configuration
  • custom website event tracking
  • site speed improvements
  • detailed debugging
  • rapid code deployment


We have developed GTM technologies and methodologies in:

  • cross site job application tracking
  • product engagement tracking
  • GA4 custom event tracking for ReactJS/AngularJS web apps
  • inbound campaign tracking from initial touchpoint to final application
  • multiple user pathway analysis
  • user_id cross device tracking

Some past GTM integrations we've worked with...

Using GTM, we have successfully integrated client websites with a wide array of external analytics, advertising, social, and chatbot tracking systems.

  • Google Analytics 4
  • Google Ads
  • Facebook
  • Talroo
  • Drift
  • Twillio
  • Microsoft Ads
Google Analytics
Google Ads

Some of our recent Google Tag Manager projects...

Google Tag Manager Tools

Our agency utilizes various 3rd-party Google Tag Manager and Chrome browser tools to verify and debug our GTM implementations.
These best in class tools below can be used to enhance event tracking, diagnose errors, and rapidly shorten deployment times.

Google Tag Manager

Google's free tool for managing all your analytics scripts, advertising code snippets, and custom tracking pixels.

  • Manage all your website tracking scripts from a single interface
  • Enhance GA4 event tracking with custom JavaScript and advanced data extraction
  • Improve site speed and stability by streamlining tag loading and reducing errors
  • Track e-commerce activity in real-time, including sales data, product performance, and customer behavior

Google Analytics 4 Debug Mode

GA4 has its own integrated debug/preview tool for validating and troubleshooting your GTM/GA4 events, located in your analytics Admin area.

  • Monitor event and user properties in real time
  • Drill down into event parameters to verify data accuracy
  • Track user journeys in detail, from page views to conversions
  • Troubleshoot and fix event tracking issues quickly and efficiently

GTM Tools

Essential tool for exploring, visualizing, and cloning your Google Tag Manager containers, created by the guru of GTM, Simo Ahava.

  • Clone GTM elements between containers
  • Visualize inter-connection of GTM elements
  • Identify orphan tags, triggers, and variables

Chrome Developer Tools

Chrome Browser's internal developer tools for debugging webpages, manipulating HTML, and monitoring network traffic.

  • Monitor onsite and offsite scripts in real time
  • Identify failed scripts and content security policy infractions
  • Test element visibility triggers and site performance
  • Examine cookie values, data layer contents, and tag firing order

Can we help you with your Google Tag Manager strategy?

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#319-50 Songhees Rd.,
Victoria, BC, Canada