Google Tag Manager

Google Tag Manager was built in 2012 to overcome your website’s tracking challenges. Since then, GTM has become the de facto standard for onsite script management, integrating with every aspect of online website tracking.

GTM empowers your:

analytics configuration
custom website event tracking
site speed improvements
detailed debugging
rapid code deployment

We have developed GTM technologies and methodologies in:

cross site job application tracking
product engagement tracking
GA4 custom event tracking for ReactJS/AngularJS web apps
inbound campaign tracking from initial touchpoint to final application
multiple user pathway analysis
user_id cross device tracking

Some past GTM integrations we've worked with...

Using GTM, we have successfully integrated client websites with a wide array of external analytics, advertising, social, and chatbot tracking systems.

Google Analytics 4
Google Ads
Facebook
Talroo
Drift
Twillio
Microsoft Ads

Some of our recent Google Tag Manager projects...

Healthcare staffing agency. Cross-site job application and paid campaign tracking for a WordPress/Elementor website.

Dental services company. Local office custom event and conversion tracking for a WordPress/Elementor website.

Christian healthcare network. Chatbot lead generation automation and cross-site visitor tracking for a mixed environment website network.

Commercial furniture manufacturer. Product detail and video engagement tracking for an ExpressionEngine website.

Google Tag Manager Tools

Our agency utilizes various 3rd-party Google Tag Manager and Chrome browser tools to verify and debug our GTM implementations.
These best in class tools below can be used to enhance event tracking, diagnose errors, and rapidly shorten deployment times.

Google Tag Manager

Google's free tool for managing all your analytics scripts, advertising code snippets, and custom tracking pixels.

Manage all your website tracking scripts from a single interface
Enhance GA4 event tracking with custom JavaScript and advanced data extraction
Improve site speed and stability by streamlining tag loading and reducing errors
Track e-commerce activity in real-time, including sales data, product performance, and customer behavior