Cameron Knowlton

Internet marketing resume

#319-50 Songhees Rd.
Victoria, BC
V9A 7J4
(250) 382-0226

cameronk@igods.com
http://www.igods.com

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Successful web sites require a mastery of internet marketing, interactive web site development, and fast, secure hosting.

With 23 years of computer and internet experience, I am able to help your company achieve its online business goals by increasing traffic, identifying market niches, and improving sales.

Internet Marketing
Web Development
Site Hosting

Portfolio

Related Experience
Recent Employers / Contracts
Education
References

Internet Marketing

Internet marketing demands not only successful search engine and directory positioning; it also requires accurate measurement of your web site traffic, with analysis of that traffic to identify new opportunities.

search engines and directories

I routinely achieve top 10 positioning of clients' web sites on leading search engines and directories through:
  • SEO analysis of clientšs web site
  • search engine optimization strategies
  • analysis of client's top keywords
  • strategic search engine submissions
  • submissions to regional and industry specific directories
  • submission tracking
  • advanced web statistics
  • search engine results tracking

web usage statistics

Analysis of a web site's usage patterns is critical to understanding online business results. Usage statistics can also be fed back into a web site to deliver that content which best converts under the conditions specific to each viewer.

I use custom metrics to measure:
  • conversions, and the underlying keyphrases and engines responsible
  • database-driven catalog usage
  • advertising campaign effectiveness
  • web site usage patterns

web mining and data analysis

    I analyze clients' web logs to determine the flow-through value of all keyphrase and search engine metrics (e.g. 14% of users who search for the word "digital" made a purchase).

    These web statistics can then be analyzed against position, traffic, and PPC conversions to increase revenues, tune PPC bidding, optimize SEO campaigns, and to better understand overall customer behavior.

Web Development

I work with clients to develop online strategy, dynamic content, and interactive features for their web sites. When developing sites, I focus on:

database driven content

    I specialize in developing client-managed databases to generate dynamic page content (e.g. product catalogs, news archives, personalized content). A site's database usage can be analyzed to detect key products and user interests, and reveal new potential markets.

    I have deployed databases extensively on:
  • clients.Intrapromote.com - Intrapromotešs client extranet
  • Cellphones.ca - product database, side by side product comparisons
  • Cactus Containers - product database, database usage statistics

interactive web sites

    I develop interactive web applications that provide a custom experience to each user, while simultaneously measuring the aggregate of visitor activity. Content can be tailored to the individual viewer, or collected remotely, collated, and summarized in near real time.

    I am able to rapidly develop:
  • client extranets
  • online databases
  • custom statistics
  • project management systems
  • shopping carts
  • polls, quizzes, and surveys

web site usability

Web usability is your site's measure of customer ease and effectiveness in completing tasks (e.g. completing a purchase). By analyzing web usage patterns, I can streamline your customer's visit and increase recurring viewership.

Usability design focuses on:
  • streamlined user interface design
  • scannable page content
  • measurable, quantifiable results

Site Hosting

I can provide secure, fault-tolerant web hosting services on which to run mission- critical client management and web-based applications. As a certified Macintosh technician with 22 years of experience in computers, I have the ability to achieve your online business goals by a thorough command of the technology.

services

  • web serving
  • DNS hosting
  • email systems
  • application hosting

technologies

  • HTML
  • server side scripting (MGI, Virtuoso/SQL)
  • online databases (MGI, SQL)
  • data mining and correlation (position data, phrase popularity, PPC
    statistics)

Portfolio

Over the past 6 years, I've developed sites for clients in marketing, news, manufacturing, and consumer industries. I've focussed primarily on web statistics; SEO site analyses; and developing client management tools.

Intrapromote

Ohio-based SEO company serving Fortune 100 companies
http://www.intrapromote.com

At Intrapromote, I worked with our company's campaign managers to communicate to the clients our SEO strategies and techniques specific to each site. I performed each client's pre-SEO analysis to map out the strategy, then followed up with post-optimization web statistics to measure the results.

Search engine marketing duties:
  • SEO analyses - analyze existing web sites to identify SEO issues; recommend strategies to improve search engine indexing and positioning

  • web statistics - perform conversion analyses to determine $ and number of goals attributable to each engine, phrase, and time unit (day, week, month)

  • client extranet development - developed a database driven client extranet to communicate campaign progress between the clients and the project teams

  • keyword research - pioneering a new automated method of keyword research, correlating relative keyphrase popularity, keyword thematics, PPC performance, and empirical website activity

  • company profiling - research in depth potential clients to identify sales opportunities; determine client goals and identify SEO strategies to achieve them

  • network architecture - designed and implemented fully fault-tolerant network architecture to facilitate the production work flow of remote data sources, correlating all PPC, web stats, and position reporting

  • application hosting - host Intrapromote's mission-critical web applications: client extranet, web stats, PPC tracking, and other related SEO tools

  • project scheduling - designed an industry-specific, cross-platform project scheduling system, integrated with the client extranet, to communicate scheduling details across the entire project team
Client sites worked on:
  • americanexpress.com
  • boxlight.com
  • bacardi.com
  • clairol.com
  • fisher-price.com
  • fourseasons.com
  • neworleansonline.com
  • nfib.com
  • sierrasuites.com
  • surefit.com
Previous sites worked on:

Related Experience

  • LAN and WAN network analyst
  • certified Macintosh technician
  • computer support technician

Recent Employers / Contracts

    Intrapromote
    2002 - 2004 Calgary, Alberta
    Senior SEO Analyst and Technology Director, web statistics, web development

    Cactus Containers / Instabox
    1994 - 2002 Calgary, Alberta
    web development, internet marketing, Macintosh technician

    Okotoks Western Wheel
    1998 - 2003 Okotoks, Alberta
    web development, online publishing

    Joynt Ventures / Corporate Computers
    1995 - 1997 Calgary, Alberta
    Macintosh technician

    KPMG Peat Marwick Thorne
    1991 - 1993 Victoria, B.C.
    Macintosh technician, external software audit project

Education

    British Columbia Institute of Technology
    1988 Computer Systems technology program

    University of British Columbia
    1986 Faculty of Science, Computer Science Department

    Oak Bay Secondary School, Victoria, B.C.
    1985 received a Provincial Scholarship, and Computer Science bursary
    participated with school band in the International Music Festival in Vienna, Austria

References