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Internet Marketing
Marketing on the web is an ongoing, iterative process of analysis, implementation, and measurement. Online marketing demands not only successful search engine and directory positioning; it also requires accurate measurement of your web site traffic, with continuous analysis of that traffic to identify new opportunities.
iGods increases your web traffic by achieving top 10 keyword positioning of your site on leading search engines and directories. We achieve this ranking through:
- keyword and key phrase analysis
- search engine optimization of your site
- strategic search engine submissions
- regional and industry specific directory placements
- affiliate marketing
- search engine results tracking
- goal based traffic analysis
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(1) Analyze client's web site and online marketFirst, we analyze your site, and those of your competitors. iGods then works with your management to determine your online business goals.
From our findings, we then develop a strategy for your specific industry. We determine the most effective keywords and key phrases to drive qualified traffic to your company.
For example, this chart demonstrates the relative strengths of various "cell phone" related terms.
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(2) Implement marketing strategyNext, we integrate the findings from our analysis, and optimize your website as necessary to achieve top search engine placement and industry exposure. Search rankings are continuously analyzed and resubmitted over time to maintain and improve your site's positioning.
Specifically, we provide:
- search engine optimization of your website
- strategic search engine marketing
- submissions to regional and industry specific directories
- strategic link exchanges
- affiliate marketing
Here is a sampling of successful rankings we have achieved for our clients' websites:
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Search engine positioning results achieved for clients:
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| key phrase |
site |
best
rank |
engine |
page |
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|
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| internet marketing |
igods.com |
1 |
AltaVista |
1 |
| web marketing |
igods.com |
1 |
AltaVista |
1 |
| marketing |
igods.com |
7 |
AltaVista |
1 |
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|
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|
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| cellphones |
cellphones.ca |
1 |
Google |
1 |
| cellular plans |
cellphones.ca |
2 |
Google |
1 |
| cellphones |
cellphones.ca |
1 |
Teoma |
1 |
| cell plans |
cellphones.ca |
1 |
Teoma |
1 |
| cell phones canada |
cellphones.ca |
1 |
MSN |
1 |
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| cardboardboxes |
cactuscontainers.com |
1 |
Looksmart |
1 |
| corrugated boxes |
cactuscontainers.com |
1 |
Google |
|
| containers |
cactuscontainers.com |
5 |
Yahoo |
1 |
| corrugated |
cactuscontainers.com |
2 |
Yahoo |
1 |
| cardboard |
cactuscontainers.com |
11 |
MSN |
1 |
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| vinyl windows |
mcleodwindows.com |
13 |
Google |
2 |
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| retaining walls |
inter-block.com |
5 |
HotBot |
1 |
| retaining walls |
inter-block.com |
6 |
Lycos |
1 |
| retaining walls |
inter-block.com |
8 |
Yahoo |
1 |
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| calgary condos |
swiatekhomes.com |
10 |
MSN |
1 |
| calgary home builders |
swiatekhomes.com |
6 |
MSN |
1 |
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| Rankings measured Juyl 2, 2002. All searches used default settings. |
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(3) Measure performanceAnalysis of your web site's usage patterns is critical to understanding your online business. We provide goal-based statistics which determine the "flow-through" value of all metrics (e.g. 14% of users who search for the word "digital" make a purchase).
Also, your site's database usage is analyzed to detect key products and user interests, and reveal new potential markets. Usage patterns can be further analyzed to better understand overall customer behavior, or to model and predict the influences of external factors (e.g. the impact of national unemployment on monthly sales).
You have live web access to your site's daily:
- goal based web statistics
- database usage metrics
- banner advertising effectiveness
- search engine placement tracking
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